Vending rooms surround various locations all over the country, including here at Malone College. During my Context of Journalism class, we were instructed to sit back and observe a location, any location, and take note of the sights and sounds of the area. Honestly, I didn't feel like travelling very far, so I just sat in front of the vending machine room on the third floor of Mitchell Hall. It did not occur to me just how much advertising there could be so subliminally, especially in the "Malone Bubble."
The hum of the dispensers of calories can be heard from a fair distance away, almost as thought they are beckoning to the hungry and easily hungered passing by it's strategically appointed location. Neighbored by the restrooms, elevators and stairways, this high foot traffic area has a lot of second glances at the glowing room. This glow from the machines reminds the people that they are on and express their readiness to infect the consumers with more garbage.
Even the signs advertising the "Vending" location call out to all who see, even those that do not care for or have even had a thought of using this particular facility. With "Vending -->" placed above "Restrooms -->" on a sign, the room catches the attention of the easily persuaded merely on their way to use the restroom.
Not to forget that advertising is key to sales, it's not just an accident that an entire wall of the vending room is lined with Coca-Cola machines. Note that it's the wall most easily seen by the people exiting the restroom, who have over the past three minutes gained a strong thirst, especially for an ice cold, delicious Coke. After all, the teenagers to 20-something on the machines sure do seem to be enjoying their beverages, and the one with the big smile is even offering on to the customer with an outstretched arm.
Is this what advertisers have succumb to? Strategically placing vending machine rooms that haunt people as they approach the place of relief? In the ten minutes that I sat outside of the room, I saw several second glances at the calorie dispensers from passers-by, resulting in two victims, both purchasing Diet Cokes, but wonderingly looking at the candy machine, more than likely thinking "Should I?" or "Don't do this to yourself, it'll go straight to your hips!" One of the victims that shall remain nameless, pressed the button of doom, also known as the Diet Coke button, on the machine and looked at me and said "Because God knows I'm gonna need this is the only reason why I'm getting this!" Can we say "excuses?" Or better yet, can we say "Those sneaky advertisers!"
...TO BE CONTINUED SOON...
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